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Keep On Writing
Words come naturally for me, writing as well as talking. According to my parents, my first word was “Hi!” because everyone said it to me. I haven’t stopped talking since. I also haven’t stopped writing...
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Writing for Cause(s)
Writing for Cause(s) What is your favorite cause? What cause gives you the courage to write about, pursue its ends, and speak up for? For what purpose is your writing for them, about them? What will...
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Polls Are Badly Skewed
As a subscriber to the Gallup Polls, I see and hear about all number of polls. Most aren’t worthy of my time or energy, other than to annoy me; I don’t read every one anymore. Why? Because every time –...
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Writing with emotion
“What you know is valuable,” my counselor said. “It’s universal enough to appeal to a wide range of people and still be personal for you.” Copywriting, whether in a blog or for a client, needs to be...
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Writing Through a Brick Wall
“The brick walls are not there to keep us out; the brick walls are there to give us a chance to show how badly we want something.” - Randy Pausch If I’ve learned anything at all, it’s that the above …...
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How it Feels to Find Your Niche
What a rush to finally know who I want to write for, and what I want to write! It’s a relief as well. I’ve written for years. Mostly for myself, to relieve grief or relive joy, or just to understand …...
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Finding Your Niche Part 2
What have you done to your website? The easy answer is: I changed it. While that answer is perfectly true, it’s also perfectly useless. The underlying demand of the original question is “Why did you...
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In Defense of Google’s New Email Setup
I like Google’s new email setup. I like the tabs that sort my mail. Admittedly, I don’t like Google’s arbitrary decisions, but I can fix that. All I need to do is put the addresses into whatever tab I...
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Permission Granted
I’m giving myself permission to fail forward. I’ve been slack the last seven weeks. I took the latter part of summer and just goofed off. So? So, I’ve failed in my personal contract to you. I’m a...
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Air, Our Breath
“It takes my breath away!” Most of the time, when we hear that, it’s an exclamation of beauty. There’s a sense of wonder watching leaves turn ruby and gold and carnelian, of smelling good clean earth....
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Strategy and Simplify
“Many a truth is spoken in jest” And many an idea comes from fiction. In the short story, Consone’s Diary, (*see below) an 1850s consummate swordsman named Otavio Consone is teaching swordplay to...
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Listen First, Then Write
Good writing is like a good haircut: it depends on the person doing it! I was four months overdue for a trim, so yesterday I went to my favorite hair care place. It’s a chain, but my favorite...
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What Is Your Best?
A thought for the day: (Note created by me online on the free site: Recite. Come join the fun!)Filed under: Uncategorized Tagged: best, customers, do it, want
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How to Help Grandma Pick A Present
Business owners and retail sales people, unite! Here’s a chance to really shine. Help Grandma find a gift for their beloved – if unseen – grandchild. Unseen? How can Grandma not see her grandchildren?...
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How to Keep Track of Gift Ideas. Even Now, It’s Not Too late!
I know: it’s almost Christmas. There are only 19 days left. Well, I’d say 18-1/2; most stores close by 4p on Christmas Eve. What to do? For the next 7 days (today through the 13th), keep track of the...
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Personal Ethics Should Demand Loyalty Because Minimum Wage Doesn’t
Minimum wage might not hire loyalty, but personal ethics should demand it. Take the words of Mother Teresa for example: Give Your Best Anyway You’ve agreed to work for the wage they’re offering. Let’s...
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How to Make the Christmas Shopping Experience Joyful For Your Customers
You are the expert. You know your stock, your products; they’re confident you know your business. The customer is already pre-sold when they come in. They wouldn’t be in the store if they weren’t...
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What Are Your Core Values?
Core values makes us what we are. It gives us the internal “permission” to do what we do. Right or wrong according to society, core values are our ethics. If your core value doesn’t include giving the...
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Comparison Shopping Isn’t Only Done Online; It’s Also Done In the Store
In a recent comment (on a favorite site), the person asked, in essence, “Why do stores do [physical] price comparisons? They can go online for it.” Yes, they can. IF prices were really all they’re...
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Did You Know These Stars Worked Retail or Customer Service Before They Were...
Retail and customer service has had a bad reputation for years. Regrettably, many of the newer people in retail sales in the last ten or fifteen years has made that rep even worse. It might serve,...
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